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In celebration of sneaker culture, Level Shoes presented its latest campaign Sneakers Anonymous, a curated contemporary space which honours the adored staple of casual fashion. The campaign translated into a new designer sneaker wall in Level, housing exclusive styles from Christian Louboutin, Dolce & Gabbana, Emilio Pucci and Ermenegildo Zegna.  

Rounding up the campaign, Level Shoes introduced in-store activations to bring Dubai’s sneaker community together. Commemorating the launch of Sneakers Anonymous while maintaining focus on the region’s key sneaker influencers, the event worked as a platform for sneaker-heads to share their individual styles and opinions on latest trends. 

Starring none other than Kuwait-based KicksTQ, Tareq’s sneaker fetish was ignited by the purchase of his first pair of Jordan’s. Gaining notoriety on Instagram for his inspiring posts on streetwear and high fashion, Tareq is one of the most recognised sneaker collectors in the region. 

Mohammed Al Safar, the self-proclaimed sneaker-head based between California and Dubai, fuels his sneaker collection by finding inspiration from both cities. With a riveting dedication to latest releases and launch dates, Safar is always one step ahead when it comes to growing his collection, also revealing that he’s already started a mini-collection for his baby boy, Fahad. 

Dubai-raised Khalil Dahmash is all about effortless street style, except when it comes to sneakers. The Miss Lily’s co-owner brings music and sneakers together every night to celebrate urban culture and individuality. Dahmash explains that the inspiration behind his fashion-forward style stems from the feet up through his impressive collection. 

Shames Al Hashemi and Alia Al Mur bonded over a pair of sneakers. Today, the couple’s home houses around 300 pairs of sneakers combined. They mentioned their mutual love for a fresh pair of white sneakers, claiming they even got customised Nike sneakers to honour their wedding day. 

To continue fueling the Sneakers Anonymous buzz, Level Shoes is hosting in-store activations from May 3rd to May 5th, and from May 10th to May 12th. Included are personalised customisations carried out by the creative genius Waxfeller, a performance by DJ Lucas Dirty to set the vibe and a delicious Vogue Café menu dedicated specifically to the event.

Visit the Sneakers Anonymous pop-up at Level Shoes or shop the edit online now.