The Giving Movement

Dominic Nowell-Barnes launched The Giving Movement in 2020 as a way to alter the way fashion is consumed and to shed light on conscious consumerism. The goal was to create a new model where sustainability is curated for youth, a disruptive brand that creates meaningful apparel and footwear — making an impact with every purchase. The Giving Movement are committed to creating environmentally responsible products, in order to reduce our carbon footprint and protect the planet. They have an innovative and impact-driven approach, to inspire positive change in consumer behaviour, and to continue creating a positive impact on the lives who need it most.

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