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In a moment of madness (or divine intervention), Rupert Sanderson resigned from an unsuccessful career in advertising to learn how to make shoes at the prestigious Cordwainers College in East London. During the summer break of the course he rode a motorbike to Italy to visit as many shoe factories, tanneries and last makers as he could. Shortly afterwards he found himself working for Sergio Rossi, learning the tools of the trade which he continues to implement into his design philosophy today. Charmingly, every one of his ultra-feminine yet resolutely modern shoes is named after a daffodil.