Etro stands for New Tradition; the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a line of embellished fabrics of the highest order. The paisley motif used in the first collection has become the house’s signature print, since decorating everything from homeware to bags. Its shoes maintain the label’s inventive and recherché style, from bold sneakers to beautifully-adorned sandals.



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